• Jon B. Comstock

Take the NWA Leadership Pledge!

Monday Matters - July 27 - Sign on to the NWA Council Leadership Pledge!|

MONDAY MATTERS – July 27 – Sign on to NWA Leadership Pledge

ACTION STEP: I have just signed the NWA Council Leadership Pledge and hope you will do the same. Read it and become familiar with its commitments. If their goals line up with yours, then go to https://www.nwacouncil.org/pledgeand make a public statement of your support.

What exactly does the Leadership Pledge say? Here it is, verbatim.

Diversity and inclusion are vital to the well-being and success of our employees, communities, and businesses.  We stand committed to fostering and expanding a more just, equitable and inclusive region for all by purposefully addressing systemic racism in the  communities in which we operate.

In pursuit of the objective of a diverse and inclusive community, we are committed to the following guiding principles:


Supporting educational initiatives designed to provide a deeper understanding of the historical underpinnings of systemic racism and help identify and eliminate unconscious bias.  We will continue to make our workplaces safe environments for such education by fostering open, frank and respectful discussions about these complex issues.


Working to ensure that our workplace environments are free of discrimination and that we advance the hiring, development, retention and promotion of diverse talent and invest in initiatives designed to reduce the effects of prejudices in our communities at the local, regional and national level. 


Supporting administrative and legislative measures that advance equality and justice and further the acceptance and advancement of all individuals, regardless of personal demographics including race, gender, sexual orientation or religious beliefs. 


Engaging thoughtfully on the issues by listening to and learning from each other, promoting transparency by sharing practices that have worked and failed, and helping keep each other accountable by encouraging the continued enhancement and evolution of policies and strategies to help overcome challenges and improve well-being for all.

What is the point of this Pledge?

In the aftermath of the senseless killings of George Floyd and so many other Black lives throughout the country by law enforcement, the council led discussions on how to work together to foster a more welcoming region,” said Nelson Peacock, president and CEO of the NWA Council.

We support locally what we are committed to globally – doing our part to achieve greater equity and justice for everyone,” said Doug McMillon, president and CEO of Walmart. “We appreciate how the Northwest Arkansas community is working toward growing closer and more united, that together we are confronting the corrosive power of racism in a way we have never done before….”.

Read and reread the Leadership Pledge and these quotes. If you can internalize them, then determine now something you can personally do to help implement them in our communities and help insist that all signatories lead by “getting in the way” of the status quo.


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